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Max Read interviews Ben Tarnoff and Quinn Slobodian about their book Muskism: A Guide for the Perplexed, arguing Elon Musk’s business style and political interventions form a distinct ideology akin to Fordism. They outline how Musk’s methods and public projects coalesce into a coherent framework worth analyzing.
- Tarnoff and Slobodian frame "Muskism" as a coherent ideology comparable to Fordism, not just erratic billionaire behavior
- Musk's pattern: propose a grand technological goal, use public/government resources to build it, then privatize the gains while spinning failures into legend
- Despite seemingly contradictory stances on climate, labor, and free speech, they argue an accelerationist logic ties it together—move fast, break norms, concentrate power
- Twitter's dismantled content moderation serves as their prime example of Muskism as a live experiment in radical deregulation